It is now emerging that Facebook could have manipulated video viewership to draw in advertisers. According to an article in the wired, Facebook knew of an error that misrepresented the amount of time that users spend watching videos. Here is what complainants had to say about this issue as per the wired article.
The issue, which Facebook has since addressed, involved Facebook’s calculations for the average length of time a video was being viewed. Instead of dividing the total watch time by every user who played a given video, Facebook only factored in users who watched for more than three seconds.
Such issues give decentralized platforms like the brave browser credence as an alternative for advertisers looking to make the most of user attention in pushing products. With a platform like Brave, advertisers are sure that they are getting value for their advertising dollars. It is a clear pointer to the fact that decentralized systems like BAT are the future of the online advertising business.
The use case for decentralized systems is also shaping up in online security. Hackers have always been there, and it never really was anything to make major headlines. However, their increased sophistication is noticeable. Lately, governments and multinational corporations are becoming the target of successful hacking attacks. This has exposed the vulnerability of centralized systems, especially for systems handling sensitive information. Such vulnerabilities spell the case for decentralized and unbreakable cybersecurity systems. One decentralized platform that stands out on this front is Digibyte (DGB). Digibyte (DGB) is one the most decentralized and secure blockchains in the market. It is literally unbreakable, which gives it massive potential going into the future, as a tool for cybersecurity. There is a real need for Digibyte-based solutions such as Digi-ID as tools for online security.
All these, and other use cases for decentralized systems point to a good future for decentralized systems. It’s a reason to believe in blockchain and DLTs in general, even as the crypto bear run drags on. Cryptos like Digibyte (DGB) and Basic Attention token (BAT) have what it takes to grow going into the future.